Sponsorship Guidance

As student group leaders, you're likely thinking of ways to fund your activities; one of the most effective methods is through sponsorship. A sponsorship is a formal agreement where an external business or organisation offers support (such as money, resources, or services) in exchange for something in return, like brand promotion through your social media or events. Sponsorships can support your entire group or be linked to specific events you’re running. 

However, before moving forward with any sponsorship, it's essential that you speak to us first. Do not sign or commit to any agreements until we've reviewed them with you. 

Finding the Right Sponsor 

Start by identifying companies or organisations whose values align with your group or event. Consider who might be interested in your audience or mission. You can explore opportunities through LinkedIn, attend careers fairs, ask your lecturers for suggestions, or research what similar student groups at other students' unions have done. 

Making the Approach 

Once you've found a potential sponsor, think carefully about what you're looking for from them. While funding is often the first thought, consider other valuable support they might offer, such as merchandise, catering, venues, or training sessions. 

When reaching out, be clear and confident about your goals as a student group and how the sponsor’s support will help you achieve them. Show them the value they’ll get in return, whether it's promotion, brand exposure, or engagement with students. Be realistic about what you can offer, and target sponsors that are a good match in terms of size and scope. 

Finalizing the Agreement 

When a sponsor gets back to you and expresses interest, it’s time to formalize the arrangement, but do not sign anything yet. You must contact us first so we can support you in reviewing the terms and drafting a proper sponsorship agreement. This document must be signed by three parties: your group, the sponsor, and the RSU. 

Once everything is agreed and signed, you can move ahead with the partnership. Make sure to keep records of all promotional activities (screenshots of posts, flyers, event photos, etc.) as these serve as proof to the sponsor that you’re delivering on the agreement. It's also a good idea to keep your sponsor updated on your successes, share event highlights, and show how their support is making a difference. 

Need Help? 

If you have any questions about starting or managing a sponsorship, please send us a ticket via Freshdesk or come along to one of our drop-in sessions: 

We’re here to help you make the most of your sponsorship opportunities!